Figma
Mohawk College 2023
For my redesign project, I decided to work with a popular shopping website/app that millions of people use every day. You guessed it, Amazon!
I picked Amazon because it is one app that I feel could use improvement in its interface. With my redesign, my goal was to simplify, use hierarchy, make the brand more consistent, and make it all less cluttered and more organized to improve overall usability.
I picked Amazon because it is one app that I feel could use improvement in its interface. With my redesign, my goal was to simplify, use hierarchy, make the brand more consistent, and make it all less cluttered and more organized to improve overall usability.
research
For the project research, I performed usability tests to determine how users interact with the existing website, and a competitive analysis to compare the positives of Amazon's interface and their competitors, Walmart, Ebay, and Etsy.
SKETCHES & WIREFRAMES
BEFORE & AFTER
HOME BEFORE
HOME AFTER
LIST BEFORE
LIST AFTER
CART BEFORE
